After six years of working with 140, in June 2015 we finally launched 140 to the public with 140ALIVE.

It was a highly successful night and became the first of a series of 140 events that have driven the precinct to be a market leader in the Perth CBD.

The event featured a VIP launch in the commercial lobby with The Right Honourable the Lord Mayor, Lisa Scaffidi opening the precinct. 140 then threw a block party with the reimagined laneways coming alive with $5 street food, entertainment by Katy Steele and Gossling, giveaways and more.