324 Queen Street
Located in the heart of the Brisbane CBD, 324 Queen Street is situated in what is locally known as the Golden Triangle.
It has a distinctive architectural crown above the front door and it’s central location was used as inspiration.
Developing a voice for the building became the building block. The 324 Queen Street building became a ‘person’ with a personality. The building spoke to you. We developed the brand and a language where the building introduced itself. It commenced a dialogue and told it’s stories in the first person.