Brookfield Rail changed to Arc Infrastructure in 2017 with the help of the Zebra Creative team.
Working with the Arc Infrastructure team saw us travel 3,378km, see 42% of the regional workforce, spend 4.5hrs in the air, consumed 7 morning teas and hosted 21 workshop sessions.
We developed the brand strategy, naming options and then once a new name was chosen we developed the brand identity and executed the full brand rollout with the fab team at Arc Infrastructure. We loved every moment of working with them to achieve the brand outcome for them and seeing it roll across metropolitan and regional sites.
Arc Infrastructure is a finalist in the Corporate Identity – Logos & Trademarks category at the Australian Graphic Design Association (AGDA) Awards.