By George is inspiring people to be their best positive self. The first 1000 miles start with one step, forward.
We worked with Principal, Luke George to create a brand that met his vision to change inspire people to be the best version of themselves. We developed the name, brand identity, language expressions with bespoke type statements.
The result was a playful brand that allowed people to be themselves, not
take their journey too seriously in order to get serious results.