DREAMWALK for Forrest Chase
DREAMWALK for Forrest Chase was the first campaign of THE WALK redevelopment tunnel activation. Over 800 lineal metres was transformed into a SPEND TO WIN in Myer campaign with your chance to win a $40,000 dream fulfilled.
Soft pink cloud graphics, custom ceiling installations and wall treatments created the experience as you travelled from one end to the other.
The three ceiling installations – waves, tubes and circles added to the dream-like feeling and created strong, social-worthy content.
The DREAMWALK campaign created another Forrest Chase moment as part of the redevelopment journey.