This Christmas enex will SHINE, figuratively and literally. Bringing the bling to enex with custom gold entry doors, Christmas tree trail, competitions and more. Working with the very talented Design Merchants and Duo Events Creative Studio who created a total of 16 custom Christmas trees based on the SHINE theme and the tree frames and plinths we created. Through their unique creativity and expression the centre played backdrop to the tree trail.
Entering off Hay Street Mall and St Georges Terrace you were immediately welcomed by the gold leaf door designs, once in the centre column wraps, activation spaces, touchpoints carried you on the SHINE journey across all three levels. While Hunter Gatherer bought the visual merchandising to life.
The campaign rollout covered a wide variety of elements and bought in a variety of partners who all delivered above and beyond to see enex SHINE for Christmas 2018.