FOMO FREO Colour
160 easels, 320 places, over 750 litres of paint, hundreds of paint brushes and unlimited creativity. Welcome to FOMO FREO Colour. On Sunday 18 November, our concept of an en-masse paint in that allowed the community to express their Freo through art came to life. We developed the concept over 12 months ago to engage with people near and far.
FOMO FREO Colour invited the community to come and share their passion for Freo. People from across Perth came, to paint on one of the 160 double-sided custom designed easels. Their creativity expressed on canvas allowed the selection of five paintings selected to feature in the future FOMO marketing.
The FOMO brand was always developed to be a brand built by the community for the community and FOMO FREO Colour was the first step in seeing our vision come to life.
Thanks to all who worked with us on this and a client who shares our vision. Sirona Capital, Assembly + Co, David Spencer and Anya Brock.