What’s in a name? In the case of FOMO FREO, so much more.

FOMO will be a diverse destination designed to breathe new life into an integral location in Fremantle. Marching to the beat of its own drum and owing the rhythm of restlessness. FOMO was created by us to answer a brief by a brave client who wanted to push the boundaries of retail branding design.

The name developed by us, stands for Fremantle On My Own and has the double meaning of Fear Of Missing Out. The building blocks of the design are a strong mono identity and system. The colour and movement is brought by the artist collaborations with Anya Brock and David Spencer. Invited to create pieces that represented their own personal interpretation of how they see Freo.

Our scope has covered strategy, naming, branding, leasing collateral, website design, media kits and release, newspaper wraps, press ads, fitout guides, presentations and social media. Stay tuned for more FOMO FREO.

FOMO is a finalist in the Branding – Large Business category at the Australian Graphic Design Association (AGDA) Awards.