Undergoing redevelopment throughout 2018 Forrest Chase needed to make a bold and definitive statement.
Our inspiration for the campaign shoot was the redevelopment colliding with fashion. Representing the redevelopment construction, without being completely literal and using ladders, scaffold, we created brand coloured poles and used them as props for the models to not only imply construction, but also deliver strong graphic shapes and lines.
Strong shapes, bold statement jewellery, patterns, layering and a mix of styles. Think rock meets glam, sports meets luxe and designer clash. The campaign images will be seen across the site, in press, online and on outdoor.