PAINT THE TOWN RED for Forrest Chase
What happens when a client let’s you use the building as a canvas before commencing redevelopment. You create the PAINT THE TOWN RED campaign.
To launch the start of the ISPT $100 million Forrest Chase redevelopment we partnered with Ink and Anchor to create giant type statements over two floors of the Forrest Chase building in the Perth CBD.
With a new Holden Equinox up for grabs as the prize by simply spending $100 in Myer the campaign received in excess of 25,000 entries.
We concepted and delivered all parts of the project including creative direction and concept, prize negotiation, onsite graphics, in-store collateral for Myer, social campaign and website.