Harry the ATM at QV1 Plaza
What do you do when you need to launch the redevelopment of a precinct, when the retailers are going to open across a six-week period? Answer, you find a glue that can support them individually and create brand awareness of the precinct at the same time.
That glue for the launch of the QV1 Plaza at the iconic Harry Seidler QV1 building in Perth’s CBD was Harry the ATM.
Harry is a one-of-a-kind purpose designed and built ATM. At any given moment, Harry dispenses a range of free, highly sought after goodies including food, products and vouchers. To be in the know you had to sign up to Harry the ATM. People who signed up then receive the secret code, time and day via email. Harry opens when he feels like and dispenses what takes his fancy.
Harry the ATM to date has launched five retailers, welcomed Winter, seen in Spring, celebrated Italian Film Festival and spread the happiness in partnership with Mental Health Week.
We concepted, designed, built and managed Harry the ATM.
Harry the ATM is a finalist in the Brand Experience category at the Australian Graphic Design Association (AGDA) Awards.