Lex Lata Legal

Lex Lata is a Latin expression that means “the law as it exists”. It was the name we chose to create the brand for a passionate barrister who wanted to set the bar high.

Antoinette Smit is a versatile and diligent lawyer with a passion for her craft. She operates with the highest levels of professionalism and integrity. We wanted to develop a brand and positioning for her that reflected those values.

Our scope included development of brand strategy, naming, brand identity and system and brand applications including, stationery and website.