One of Perth’s oldest arcades, Trinity Arcade is steeped in history, but needed to create a relevance in 2017.
Working with the team we developed a brand strategy supported by a retail positioning and values. We then used this as the benchmark to create the new Trinity Arcade brand.
The brand and its modern / heritage position drew from the beauty of the arcade and was designed to complement the eclectic blend of retailers that call Trinity Arcade home.
Our work has extended to in-arcade campaigns such as Trinity Tuesdays, Trinity Stories and Discover Trinity. In these campaigns we delivered above and below the line executions, including a photoshoot of the retailers, interviews and writing of the Trinity Stories.