Wesley Quarter – Letters to Perth

After defining the ‘Retail with Purpose’ positioning for Wesley Quarter, Letters to Perth was our first campaign to deliver on it.

Using the precinct and Church as a canvas we created an outdoor gallery for everyone to read, see and experience. A series of letters were written by various people, from all walks of life – Julie Bishop, Amy Zempilas, Carolyn Chard, Dr Fiona Wood, A Big Issue seller. All the letters are about the city they live in and the city that they love. A personal letter to Perth to say what they want.

The letters covered a broad range of themes, stories and narratives that lay the foundation for Wesley Quarter and retail with purpose.

We worked with Pretzel Communications who secured all our writing talent and Assembly + Co.

• Strategy
• Campaign
• Graphics
• Experiential