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Arc Infrastructure

Working with the Arc Infrastructure (formerly Brookfield Rail) team saw us travel 3,378km, see 42% of the regional workforce, spend 4.5hrs in the air, consume seven morning teas and host 21 brand workshop sessions.

Every participant in the workshops provided insight and commentary that assisted us in developing the brand strategy. A truly collaborative process.

From this we developed naming options and then once a new name was chosen we developed the brand identity and executed the full brand rollout and application across Arc Infrastructure.

  • Strategy
  • Naming
  • Branding
  • Digital
  • Communications
  • Uniforms
  • Livery
  • Signage